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About Us

ASCEND® Composite Cladding is part of Associated Materials Innovations, a portfolio of exterior building brands committed to advancing performance, design, and long‑term durability. Alongside Gentek®, Alpine®, and Preservation®, ASCEND reflects our shared focus on smarter materials, elevated aesthetics, and solutions engineered for real‑world conditions.

Associated Materials Innovations is owned by Associated Materials, LLC, a North American leader in exterior building products and the parent company of Alside in the United States and Gentek in Canada. This integrated family of brands gives ASCEND the scale, technical expertise, and manufacturing strength to deliver cladding that installs easier, performs stronger, and transforms the look of any home.

Backed by this powerful network, ASCEND brings together advanced composite technology, modern design versatility, and the trusted support of a company built on decades of industry leadership.

Press Releases

HomeSphere and Associated Materials Innovations Partner to Support Residential Builders

DENVER – Jan. 9, 2026 – HomeSphere, the leading platform connecting building productmanufacturers to highly profitable mid-market home builders, has announced a new strategiccollaboration with Associated Materials Innovations (AMI) to offer its builder members incentivesavings on Gentek® Building Products and ASCEND® Composite Cladding.Residential builders can access savings and streamline sourcing on exterior products, includingGentek vinyl…
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ASCEND® 12″ BOARD & BATTEN COMPOSITE CLADDING SELECTED AS A GOOD HOUSEKEEPING2026 HOME RENO AWARD WINNER

CUYAHOGA FALLS, Ohio – Nov. 12, 2025 – Associated Materials Innovations (AMI) announcedtoday that ASCEND 12″ Board & Batten Composite Cladding was named a winner in GoodHousekeeping’s 2026 Home Reno Awards. The full list of awards can be found on goodhousekeeping.com/homereno2026. ASCEND takes the timeless appeal of board and batten and reimagines it through the…
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Spring Start, Pro Finish: Associated Material Innovations (AMI) Launches ASCEND® CompositeCladding Accessories

CUYAHOGA FALLS, Ohio – June 24, 2025 – Associated Materials Innovations (AMI) is expanding its ASCEND® Composite Cladding line with a full suite of color-matched accessories engineered to help contractors make full-system installs more efficient and visually unified. Launching just in time for peaksiding season, the new J-Channel, trims and outside corner post profiles create…
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Contact Associated Materials Innovations for more information about any of these press releases.