HomeSphere and Associated Materials Innovations Partner to Support Residential Builders
DENVER – Jan. 9, 2026 – HomeSphere, the leading platform connecting building product
manufacturers to highly profitable mid-market home builders, has announced a new strategic
collaboration with Associated Materials Innovations (AMI) to offer its builder members incentive
savings on Gentek® Building Products and ASCEND® Composite Cladding.
Residential builders can access savings and streamline sourcing on exterior products, including
Gentek vinyl siding, vinyl shakes and shingles, and vinyl soffits, and ASCEND Composite Cladding.
“AMI is a trusted source for products, service, and support,” said Associated Materials Innovations
Business Director, Vinyl and Composite Cladding, Ryan Gibson. “Partnering with HomeSphere allows
us to help thousands of builders streamline sourcing and provide top product choices to their
customers.”
With a wide range of options in siding, windows, and metals, Gentek is the go-to brand for
contractors, remodelers, builders, and architects seeking durability, style, and value. With trusted
craftsmanship, durable finishes, and a wide range of styles and colors, Gentek delivers lasting value
and performance.
ASCEND Composite Cladding, a first-of-its-kind solution from AMI, offers the authentic look of real
wood, minimal maintenance, and efficient installation for one of the best overall values on the
market. Both Gentek and ASCEND are backed by AMI’s strong legacy of innovation and service.
“We strive to offer competitive incentives to our builders from the top manufacturers in every category,”
said HomeSphere President and CEO Greg Schwarzer. “Gentek vinyl products and ASCEND
Composite Cladding give our builders more options to build beautiful homes with best-in-class
materials, while protecting their margins in unpredictable times.”
About HomeSphere
Established in 1999, HomeSphere connects local and regional homebuilders to exclusive rebate
offerings. HomeSphere’s builder network constructs and closes more than 250,000 new homes and
units per year, making it the largest homebuilding group in the country by volume. Using
HomeSphere’s award-winning rebate management platform, builders capture incentives on
completed homes, discover new products for their future projects, and develop key relationships
with the 80-plus manufacturers in HomeSphere’s preferred partner network. For more information
about HomeSphere’s products and solutions for homebuilders and manufacturers, visit
www.homesphere.com.