WHAT HOMEOWNERS WANT NEXT.
The full report draws on proprietary research among nearly 2,000 U.S. homeowners and building and remodeling professionals, along with observed ASCEND Visualizer activity. It gives Pros practical insight to guide customer conversations, make recommendations with greater confidence, and make the path from inspiration to selection easier.
Inside the 2027 Exterior Trends Report:
WHAT’S LEADING THE WAY.
Homeowners choose blue -- the #1 chosen color palette.
Harbor Blue is homeowners’ top ASCEND color for a dream-home exterior.
Of homeowners say nature-inspired living is their top design influence.
Harbor Blue is one expression of a broader shift toward more character, warmth, and personality.
Homeowners are embracing natural palettes and layered details that give the home more depth and dimension. For remodelers, it creates more ways to connect color, profile, and materials into one cohesive design.
ONE COLOR. FOUR EXPRESSIONS.
The same color can feel very different from one home—or region—to the next. The ASCEND 2027 Exterior Trends Report turns those differences into four research-informed Harbor Blue palettes to give Pros a more relevant starting point for design conversations.
WANT TO KNOW WHAT IS DRIVING EACH LOOK?
TURN THE TRENDS INTO A COMPLETE EXTERIOR.
Harbor Blue is available across the ASCEND® Composite Cladding system, alongside 20 additional colors, multiple profiles, textures, and coordinated accessories, giving Pros more ways to translate inspiration into a finished exterior.
5-INCH PLANK
A narrower profile for a classic
horizontal expression.
7-INCH PLANK
A broader horizontal profile available in Cedar Mill Grain and Matte textures.
12-INCH BOARD & BATTEN
A vertical option for full-home applications
or architectural accents.
PREMIUM FROM EVERY ANGLE.
ASCEND brings together the design flexibility homeowners want with the low-maintenance performance and installation efficiency Pros need.
More design flexibility.
With 21 colors, multiple profiles and textures, and coordinated accessories, ASCEND gives Pros more ways to bring a homeowner’s vision to life—from classic horizontal exteriors to mixed-profile designs with added depth and dimension.
Cleaner installs.
Unlike fiber cement, ASCEND installs with no sealing, touching up, joint flashing, or caulking, and requires no specialized tools or respirators. Lightweight composite construction and self-aligning Stack Lock help crews install efficiently with fewer steps
Less upkeep after installation.
ASCEND requires virtually no maintenance and never needs to be painted, helping homeowners enjoy lasting beauty with less work over the life of the exterior.
Make color easier to choose.
Help customers see the exterior before they commit. Use the ASCEND Visualizer to show how color works alongside profile, trim, roofing, and surrounding materials, making it easier to move from inspiration to a confident selection.
Get the ASCEND® 2027 Exterior Trends Report.
Looking for ASCEND Composite Cladding? Contact your local distributor.
